Sony Music Sustainable Reserve

Sony Music Sustainable Reserve


The Amazon and the World

The Amazon Rainforest is the largest and most biodiverse tract of tropical rainforest on earth. It represents half of the planet’s remaining rainforest, and is home to half of all our plant and animal species – many of these unique to the Amazon. The diverse ecosystem contains priceless and essential resources for human existence and longevity, and is a vital world treasure that must be protected and proactively sustained.

The Amazon Rainforest produces approximately 20% of the earth’s oxygen while absorbing millions of tons of CO2 emissions created from worldwide industrialization, transportation, and energy needs to support an ever-growing global population. The Amazon also help regulates our rainfall and the fragile balance of our biosphere. Yet alarmingly, one-tenth of all trees in the Amazon have been logged in our lifetime, contributing to climate change and a warming planet.

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Sony Music Entertainment (SME commonly known as Sony Music) is an American music corporation managed and operated by Sony Entertainment Inc., a subsidiary of the Japanese conglomerate company Sony. The company was first founded in 1929 as American Record Corporation (ARC) and renamed Columbia Recording Corporation in 1938, following its acquisition by Columbia Broadcasting System (CBS). In 1966, the company was reorganized to become CBS Records. Sony Corporation bought the company in 1987, and in 1991 renamed it Sony Music Entertainment. In 2004, SME and Bertelsmann Music Group merged to become Sony BMG Music Entertainment, although later, in 2008, Sony acquired BMG’s stake and the conglomerate reverted to the SME name. The buyout led to the dissolution of BMG, which relaunched as BMG Rights Management.

Sony Music Entertainment is one of the “Big Three” record companies, the second largest after Universal Music Group and ahead of Warner Music Group.

Sony’s Expedition – July 2016

In July 2016, Paulo Junqueiro president of Sony Music Brazil, was invited by Leonardo Barrionuevo and Valdenor Junior, directors of EBCF and Amazonian Alliance, to be part of the Amazonian expedition to visit the Protected Sustainable Reserve “Amazon Rio I”.

The main purpose of the expedition was to support the program “WE ARE AMAZONIANS” THROUGH A PROJECT CALLED “LIVING WATER” bringing purified and drinkable water to all OF the families living in the Reserve’s local village called Jatuarana.
By the support and partnership of Sony Music Brasil, an entire village of approximately 400 people were benefited with the implementation of the program called “LIVING WATER”.
The Living Water program, developed and managed by EBCF, aims to bring access to purified and clean water to each and every house in all the 15 Villages of the Reserve.
It also aims to avoid local families to drink polluted water causing serious diseases, in some cases even leading to the death of the children.

EBCF, Amazonian Alliance and the Jatuarana village are thankful for the support of Sony Music and are very proud and honored to be part of WE ARE AMAZONIANS Global Sustainability Program.


Through its unique and exclusive partnership, Sony Music has joined EBCF and Amazonian Alliance for the efforts to promote our Global Sustainability Program called WE ARE AMAZONIANS, thus ensuring:

  • Amazon Rainforest Conservation;
  • Biodiversity Protection;
  • Sustainable Development of Local Villages;
  • CO2 Emissions Reduction.


The “We are Amazonians” global sustainability program, set up within the EBCF rainforest reserves, lines up with the United Nations Millennium Development Goals.



Sony Education Center

he space will blend with human development and be an anchor of the sustainable development of the Reserve. It will serve to create real value for Sony and the Amazon. This will help to establish the Brand as a global pioneer in rainforest conversation, while promoting music, culture and the arts in the region.


Next to the Sony Education Center will be an EcoLodge to welcome artists that visit to get to know the program up close and personal and lend their support.


The most important premisses for the partnership are:
    1. Implementation of SONY EDUCATION CENTER for music, arts and culture;

    2. Conservation of 35.000 (thirty five thousand) acres in the FIRST SUSTAINABLE RESERVE EVER CREATED IN THE AMAZON RAINFOREST HISTORY, called “AMAZON RIO I”, located in the Municipality of Manicoré, State of Amazonas, Brazil. (100 million trees protected);

    3. Biodiversity protection in an area that is home to over 500 rare species, including native flora and fauna endangered facing extinction;

    4. Protection of surrounding waterways and rivers of enormous relevance to our planet;

    5. Support for the sustainable development of 15 riverside communities, benefiting over 3000 people with implementation of social projects in the areas of education, health, income-generation and infra-structure;

    6. Reduction of 3 million tons of CO2;

    7. Creation and management of 10 million acres of NEW PROTECTED SUSTAINABLE RESERVES in the Amazon Rainforest to support and benefit 30.000 local people and reduce approximately 50 million tons of CO2;

    8.Sustainable Harvesting of Non-Timber forest products, raw materials and ingredients for the cosmetic, food, beverage, nutraceutical and pharmaceutical industries;

    9. Corporate Social Responsibility “CSR”.

The Sony’s Amazonian Expedition Photos

The Maps of the Reserve and Villages

The Local Communities

Resident populations in the Amazon Rio I reserve are known as caboclas and are divided into fifteen communities: Urucury, Água Azul, Vista Alegre, Boa Esperança, Santa Eva, Santa Maria, Pandegal, Democracia, Jatuarana, Terra Preta do Ramal, Kamayuá, São José do Miriti, São João, Ponta Grossa, Terra Preta do Rio Manicoré and Mocambo.

Our Social Projects

With the support of Sony and every member of “We Are Amazonians” we are able to continue our work on existing and future projects. Check out the ones we’re working on now:

Living Water

PWe bring pure, drinking water to all of the communities that still depend on the Amazon river and its tributaries for all of their sustenance. Through this project we improve the living standards for everyone in the communities as well as help to reduce the spread of a range of diseases.


Medical Assistance in the Amazon

We enable and equip local community members to go out and conduct screenings and basic health check-ups in the most distant communities and with the most hard-to-reach peoples. This helps to establish family care and accountability and increases the likelihood of identifying health issues earlier – as locals are much less likely to go far out of their way to get screened without any symptoms.


Empowering Women

We cultivate empowering women, as the family core, in 4 stages:
1 IIdentify the individual potential of each mother
2 Promote self-awareness
3 Empowerment
4 Creating Income


Income Generation

– Cosmetics
– Food
– Beverage




Become a Member

Join Sony Music in the “We Are Amazonian” project and became a member of this community.


Upon becoming a member, you will receive GPS coordinates and become part of the overall mosaic membership group within the rainforest reserve.